Small scale grocery stores, electronic shops and even gift centres face a big challenge- competing against supermarkets. It has become a customer trend to go to a supermarket and purchase everything you need at once. SMEs have a limited target audience, and thus they need to do everything in their power not to lose them. Using capable POS technology and can be really helpful. In the case of grocery stores, Android POS grocery system has been a hit because of their superior capabilities and affordability.
Other than the convenience of shopping for everything under one roof, have you ever wondered what other factors draw customers to shop from supermarkets in place of their local stores? It is a well-known fact that customers appreciate the personalized treatment and local stores are known to be more attentive towards individual customers. So, let’s look at the possible reasons why customers gravitate towards supermarkets and how a POS can change that for SMEs.
Discounts and Offers:
Supermarkets are known to place discounts often. Secondly, they have a good loyalty program that gives certain perks to customers. Customers usually buy products that come with offers. For example, if a person sees a limited time offer of getting pasta sauce with pasta, there is a strong chance that he will purchase it.
Large Product and Brand Range:
One of the most significant factors that attract customers to supermarkets it the availability of their favourite product and a large variety of products. Customers like having choices and supermarkets just do that!
Multiple Payment Options:
Customers like the convenience of payment in different ways. Credit card, debit card, coupons, loyalty points, mobile wallet, etc. are some of the easy payment options that supermarkets offer.
Customer satisfaction is essential. Supermarkets know this and thus have a flexible returning policy. There’s usually a specific time frame and a few other returning policies that are typically fair for customers and the store. So, no customer is unhappy even if they make the wrong purchases.
Now, let’s take a look at how a POS retail system can help a small-scale business compete against a supermarket:
Creating and Announcing Offers:
A POS does more than just improving the customer’s billing process. It empowers SMEs by allowing them to create offers in real-time, quickly. With their superior customer database management, shopkeepers can share the promotion with their target customers easily, with just a single click.
Keep Track of Product Demand:
A POS provides you with details insights into your business. So, you can learn which of your products get depleted from the inventory quickly and make arrangements accordingly. With a capable POS, you can replace the dead stock with the products that are hot commodities!
You need to purchase a POS that supports multiple payments. Gone are the days when customers preferred payment method was cash. Your billing system should support all sorts of payments and maintain transaction records.
SMEs need to have a clear return or refund policy. After verifying with the invoice details, customers should be allowed to be returns products or exchange them. The policy should be clear cut with no ambiguities.
Once you establish a customer base, you are bound to succeed. It should also be noted that in this digital day and age, stores must have an online presence along with their physical presence!